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Channel-Specific Platforms& Integrations

Our clients come to us when a channel needs its own trading platform, measurement standard or integration layer — and off-the-shelf won't cut it. We've built the systems that agencies, media owners and industry bodies rely on every day, from audience databases to proof-of-play verification and the APIs that connect planning tools to live inventory.

Whether it's launching a new Route API, building a bespoke audio measurement integration or creating the industry's central location database, we combine deep channel knowledge with the engineering discipline to deliver platforms that actually get adopted.

Case Studies

SPACE

SPACE

A central database, foundational to the UK OOH industry that allocates a universal ID to every OOH location, format and environment and is used by media owners, agencies, technology platforms and Route audience measurement.

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Route

Route Econometrics

A platform that, for the first time, lets UK OOH be modelled on the same footing as television and digital, moving the medium from planned audiences to delivered ones.

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Playout

Playout

A centralised, cloud-based proof-of-play platform built to meet the scale and resilience that growing DOOH volumes demanded. Standardisation of processes and independent verification has given the UK OOH industry a single source of truth.

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AudioTrack

AudioTrack

The dedicated radio audio distribution service powered by J-ET. Campaign details are verified against media bookings, giving agencies total visibility and ensuring playout accuracy from planning through to airtime.

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DCM

DCM's new measurement cinema-TV/in-data report

We built the data pipeline and reporting layer for DCM's cinema audience measurement programme, bringing TV-style in-data reporting to the cinema channel so trading teams can plan with consistent, auditable metrics.

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Global

RAJAR API for Global

A bespoke API integration that connects Global's planning and reporting tools to RAJAR audience data, automating access and reducing manual extracts across teams.

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Agency MMM & Econometrics Audio Data Integrations

We integrated verified audio delivery and campaign data into agency econometric and MMM workflows, so measurement teams can model audio alongside other channels without bespoke manual feeds.

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We are proud to have created SPACE UK, which is also a world first collaboration project of this nature, establishing a universal database that the whole OOH industry now relies on.