While J-ET has served the UK industry for decades, it is now bringing the same quality, trusted processes to the digital sphere that made it such a success for linear radio. Digital trading in J-ET marks a new era for UK audio by seamlessly bridging the gap between linear and digital trading in a unified ecosystem: bringing greater efficiency, transparency and accountability to the world of digital audio.
Trading System
Adwanted UK launched J-ET in 1998 - the UK's first automated media trading platform - built with the IPA and Radiocentre. Long before programmatic and big data, J-ET set the standard for smart, efficient audio trading. J-ET covers the full campaign lifecycle, from brief to finance release to PCA reports, cutting admin time by a third. It integrates with planning, traffic, finance, and sales systems, and brings creative agencies into the workflow with copy management via Copy+ and Audiotrack. J-ET's scalable cloud-based tech is ready to support other media channels.
- Processed 3.5 trillion impacts
- Handles 95% of all national radio advertising
- Over 10,000 users
- Over 40 API methods
NEW
Digital Audio Reporting
AudioLab is the first cross-platform reporting system in the UK for digital audio. Providing instant updates on campaign impressions and 'listen-through-rate' over a range of digital audio platforms, AudioLab cuts down agency admin with fast, accurate data in a single dashboard. AudioLab reports on a network ofthousands of podcasts and all major UK streaming stations. Plus, with a plethora of charts and filtering options, digital audio reporting is easier than ever.
Data Science
From large-scale datasets to smaller bespoke solutions, Adwanted UK has the experience and toolset to ingest and process data with greater efficiency and accuracy. We created a RAJAR data engine that facilitates exceptionally fast reach and frequency reporting. It regularly manages requests that require several million records to be processed including queries on population, sample size, total hours, impacts, reach, schedule impacts and schedule reach.
APIs
We have developed sophisticated API solutions for media owners and agencies. These can be used for transactional processing, reach and frequency calculations, aggregating granular level data, finance, attribution and audio clearance.
Website Management
We have over 30 years’ experience hosting and managing high performance, complex and demanding data-intensive websites, establishing a technical environment to ensure you can trust your web solution to us.
The industry had been waiting for some time for something like this. The dashboard is a great tool, helping us to manage our time. The Audiotrack team are simply amazing. Helpful, friendly, doing all they can to ensure smooth running of our radio campaigns