Podcasts
Provides a spotlight on the UK podcast market from the perspective of both the consumer and commercial arms of the industry, with insight into listening habits, monetisation and where agencies are placing budget.
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Good research is what turns a media plan from a guess into an argument. As the industry leans harder on modelled and aggregate data to compensate for the loss of individual-level tracking, the quality of the underlying audience research matters more, not less — and it's an area where independent, industry-credible research partners add real weight to a pitch or a planning decision.
We run bespoke B2B research projects built around specific client questions, deliver whitepapers that can be branded to put an agency or media owner's name on original, industry-recognised thinking and are able to amplify our expertise and resource through our strategic partnership with Work Research.
Whitepapers
Retail Media
A deep dive into retail media — the latest market updates and perspectives from key industry leaders on how brands and retailers are building measurable, shoppable media at scale.
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Subscription VOD in the UK
Consumer behaviour around subscription video in the UK — service uptake, stacking and churn — and what it means for planners trading against streaming inventory.
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The Growing UK Audio Landscape
Shines a light on the UK audio market — radio, podcasts, streaming and the commercial landscape — so teams can plan audio with the same rigour as other channels.
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