Not every project fits a product roadmap. Sometimes what's needed is a specific, one-off integration between two systems that were never designed to talk to each other — a data feed that needs to reach a planning tool, a legacy system that needs a modern connection, an agency's internal data that needs to work harder. These are exactly the projects that get bumped by both internal product teams (too small) and global functions (too local) — which is where we come in.
Recent examples include our MMM integration work, connecting client and RAJAR data sources together — each a genuinely bespoke build, scoped and delivered around one client’s specific systems and needs rather than a one-size-fits-all product.
Work closely with agency groups to streamline manual processes and improve the data to create a standard output designed to support their marketing mix modelling (MMM) and econometrics work.
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An industry data infrastructure challenge to deliver a scalable RAJAR data solution to enable Global to integrate industry-standard audience data directly into their internal systems and workflows.
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Tasked with mapping an agency's persona-based audience data against RAJAR – the radio industry's listening data – to give a clear view of their radio plans and bring audio planning in line with their digital planning capabilities.
DownloadJ-ET played a vital role in filling gaps in the data supplied by the econometric agencies meaning that we were able to analyse properly the role of radio campaign weights – and in particular weekly reach – in optimising radio ROI. Without J-ET data we would not have been able to develop our understanding of this fundamentally important and game-changing learning about effective radio campaign planning