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Fifty5Blue

kantar-media

Fifty5Blue (previously Kantar Media) is a media research company that aims to bring clarity to a complex and fragmented media landscape. As viewing habits splinter and platforms multiply, unified measurement is essential and Fifty5Blue aims to meet that need with smarter systems and a business built for transformation, enabling content owners, advertisers and platforms to act with clarity and confidence. Fifty5Blue manages the TGI data.