Ipsos

Ipsos is a leading UK research company with global reach.

It specialises in researching Advertising (brand equity and communications); Loyalty (customer and employee relationship management); Marketing (consumer, retail & shopper and healthcare); MediaCT (media and technology), Social & Political Research and Reputation Research.

Ipsos iris is the UKOM-endorsed service for the measurement of audiences of online content and ad campaigns. It uses a hybrid methodology combining metered data from a core 10,000 single-source panel with census site-centric measurement. Drawing on these two data sources provides the best available measurement and insights