Consumer Surveys - your search engine to consumer tech and media trends
The only platform to bring together six respected industry surveys into one smart and visual interface. It provides a rich view of media consumption and the tech that’s driving change in the UK.
Features
- Cut all responses by demographics
- Filter responses by advertising behaviour, access to devices/platforms, operating systems used and media subscriptions
- Search questions by category or keyword
- Covers PC, laptop, mobile, tablet, TV, digital outdoor screens plus other connected devices
Book a demo now
We can provide a quick demo to show the range of features and just how easy it is to use the app. Contact us by email or on 020 7420 3252 to arrange.
Data includes
Viewing
Get the low down on the latest viewing trends from a trusted combination of currency data sources and Mediatel's own Connected Screens survey.
In Viewing you will find valuable audience insights on...
- VOD
- Dual Screening
- TV Apps
- Platforms and Subscriptions
- Location of Viewing
- Viewing by device
Listening
Tune in to the latest key industry results on how different audiences are consuming audio content.
In Listening you will discover what is driving audio consumption with data on...
- Streaming services
- Podcasts
- Downloading
- What is changing listening habits
- Devices used to listen
Reading
Tap in to the latest insights and trends on what is driving the connected consumer's readership habits.
In Reading, you will find data on...
- Devices used to access content
- Paid content
- Free content
- Subscription services
Social & Gaming
Uncover some of the key drivers to social media usage, along with an overview of time spent gaming.
In Social & Gaming you will find the latest results for...
- Social media platform use by device
- Sharing by platform
- Social media video
- Gaming frequency by device
Shopping & Advertising
Get answers to questions such as which devices are used most for online shopping or ad blockers.
In Shopping & Advertising you will find information on...
- Audio, static and video ads
- Ad blocking
- Searching to inform purchase
- Frequency of online purchases
Screens & Devices
Access the latest data on device and screen ownership and what consumers are doing with them. Whether it's Alexa skills or smart TV apps, you'll find it all here.
In Screens & Devices we have data covering...
- Device ownership and usage
- Voice assistants
- Connected TVs and features
- Tech Brands
Broadband & Telephony
Understand the latest usage of telephony and broadband services in the UK.
- Smartphone, mobile and landlines volumes
- usage of smartphones
- internet activities
- telecommunications bundle packages take-up
Brands
We take brand usage data from five different studies and bring it together for you in one place. The result is a quick and easy path to understanding more about users of different brands.
Brand insights are available in the following areas...
- Social Media
- Device manufacturers
- Music streaming services
- Video streaming services
- Broadband and TV service providers
Consumer Surveys includes
Mediatel's Connected Screens: Understand how consumers are now accessing media and advertising content across all the screens they encounter in their daily lives. From TVs, PCs/laptops, tablets and smartphones to digital outdoor screens, it is the only tracker linking media usage to these screens from a media agnostic perspective. Represents 16+ UK adults in broadband households. Published twice annually.
YouGov Video and Voice: Exclusive Mediatel survey run by YouGov, bringing video brand insights together with early information on the voice activated market.
IPA TouchPoints Survey: Providing unique insights into the life and media usage of people in Great Britain through the TouchPoints questionnaire.
BARB Establishment Survey: Carried out on a continuous basis, involving some 53,000 interviews per year, the survey ensures that any changes taking place in the population and TV consumption can be identified so that the BARB panel can be updated and adjusted to ensure that it continues to reflect the television-owning population. Represents 4+ UK individuals. Published quarterly.
RAJAR MIDAS Survey: Understand how audio-on-demand is contributing to listening behaviour and what people are doing whilst listening. Quarterly data from a recontact of over 2,000 RAJAR respondents who complete an Online diary and Questionnaire. The survey is designed to provide context and insight into how, when and where audio content is being consumed across different platforms and devices.
Ofcom Technology Tracker: Provides a continuous understanding of consumer behaviour in the UK communications markets. Monitors changes and assesses the degree and success of competition. Represents all adults 16+. Published twice annually.
How to subscribe
To subscribe to Adwanted Connected's Consumer Surveys module, please contact us and we can take you through the options available or arrange a demo.
Training
Free, unlimited training and updates are included in all subscription packages. To arrange, please contact the client service team at any time.