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  4. Rajar Q3 2026: Online listening reaches record 30.8% share

Rajar Q3 2026: Online listening reaches record 30.8% share

rajar-q3-2026-online-listening-reaches-record-30-8-share

Online listening accounted for a record 30.8% of all radio listening in Q3 2026, up 1.1 percentage points year on year, according to the latest Rajar figures.

Smart speakers continued to play an important role in digital listening, accounting for 18.7% of all radio listening. This was unchanged from the previous quarter but up 0.5 percentage points year-on-year.

Listening via websites and apps also grew, reaching a 12.2% share, up 0.7 percentage points year-on-year and 0.6 points quarter-on-quarter.

Commercial radio followed a similar trend, with online listening up 0.6 percentage points year-on-year to 34.1% of listening. Smart speaker listening remained flat at 22.2%, while websites and apps increased their share by 0.5 percentage points to 11.9%

AM/FM listening continued to decline, accounting for 23.6% of all radio listening, down 2.6 percentage points year-on-year. Its share was lower still for commercial radio, at 18.7%.

Overall, digital platforms accounted for 76.4% of all radio listening, up 2.6 percentage points year on year. DAB’s share rose 1.5 percentage points to 43.1%, while digital television (DTV) fell 0.1 percentage points to 2.4%.

Digital Listening
Quarters ending September 2025, June 2026 and September 2026
Quarter AM / FM Total digital DAB DTV Total online Website / apps Smart speaker
Platform shares (%)
Q3 2025 26.2% 73.8% 41.6% 2.5% 29.7% 11.5% 18.2%
Q2 2026 24.5% 75.5% 42.7% 2.6% 30.3% 11.6% 18.7%
Q3 2026 23.6% ▼ 76.4% ▲ 43.1% ▲ 2.4% ▼ 30.8% ▲ 12.2% ▲ 18.7% ▲
Digital listening weekly reach (%)
Q3 2025 – 75.8% 60.5% 6.3% 43.8% 24.4% 27.6%
Q2 2026 – 76.7% 61.9% 6.3% 42.6% 23.9% 26.5%
Q3 2026 – 76.8% ▲ 61.7% ▲ 5.7% ▼ 43.5% ▼ 24.9% ▲ 27.2% ▼
Digital listening total hours (millions)
Q3 2025 – 754m 425m 26m 304m 118m 186m
Q2 2026 – 786m 444m 27m 315m 120m 195m
Q3 2026 – 790m ▲ 446m ▲ 25m ▼ 319m ▲ 126m ▲ 193m ▲
Source: RAJAR
Bold row is the latest quarter; arrows show change vs the same quarter last year. “–” denotes AM/FM reach and hours not reported.